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MOST RECENT POSTS

Marketing Is the New Sales

Marketing Is the New Sales

Let’s get one thing straight: we’re not trying to snatch commissions from your sales team. But it’s time to face a simple truth—marketing is the new sales. Yep, we said…
Boost Advisor Engagement with Video 

Boost Advisor Engagement with Video 

Explaining a complex investment strategy can be challenging—especially over coffee, where diagrams on napkins and animated gestures may leave your audience more confused than informed. If your goal is to…
Meeting Advisors Directly is Powerful

Meeting Advisors Directly is Powerful

In the world of alternative investments, standing out is essential. Whether you're raising capital for a private credit fund, launching a new real estate investment vehicle, or promoting an interval…
The Long Game Marketing Strategy

The Long Game Marketing Strategy

In the alternative investments industry, marketing is often misunderstood. Many firms expect immediate results from their marketing efforts—an email campaign that instantly floods the pipeline, a social media post that…
Barrier Signals in Conversations 

Barrier Signals in Conversations 

When it comes to alternative investments, the goal is simple: raise capital, attract advisor attention, and foster relationships that can drive long-term success. But how do you ensure that your…
Compliance Challenges in Marketing

Compliance Challenges in Marketing

Marketing in the alternative investment space comes with its fair share of challenges, especially when it comes to compliance. The stringent regulations and complex approval processes often slow down marketing…

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MARKETING BASICS

Marketing Is the New Sales

Marketing Is the New Sales

Let’s get one thing straight: we’re not trying to snatch commissions from your sales team. But it’s time to face a simple truth—marketing is the new sales. Yep, we said…
Meeting Advisors Directly is Powerful

Meeting Advisors Directly is Powerful

In the world of alternative investments, standing out is essential. Whether you're raising capital for a private credit fund, launching a new real estate investment vehicle, or promoting an interval…
Humanize Your Brand with Edutainment

Humanize Your Brand with Edutainment

In your industry the stakes are high, the topics are complex, and the audience is discerning. Yet, even in this serious and professional sector, there is immense value in embracing…
MORE MARKETING BASICS

MARKETING TEAM

Meet the Team Behind Your Marketing Success 

Meet the Team Behind Your Marketing Success 

If you’ve been on LinkedIn lately, you’ve likely seen Marketing Intent popping up in your feed. Behind every piece of content we post is an incredible team working behind the…
The Challenge of Finding the Right Marketing Talent for Alternative Investment Sponsors 

The Challenge of Finding the Right Marketing Talent for Alternative Investment Sponsors 

In the fast-paced and highly specialized field of alternative investments, finding the right marketing talent can be a formidable challenge. The unique demands of this sector require not only a…
Assembling the Right Marketing Team 

Assembling the Right Marketing Team 

The success of a marketing campaign often hinges on the expertise and skill set of the team behind it. Especially in the alternative investments industry, assembling the right team becomes…
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SALES SUPPORT

Barrier Signals in Conversations 

Barrier Signals in Conversations 

When it comes to alternative investments, the goal is simple: raise capital, attract advisor attention, and foster relationships that can drive long-term success. But how do you ensure that your…
Marketing and Sales Collaboration: A Powerful Advantage

Marketing and Sales Collaboration: A Powerful Advantage

In the world of alternative investments, the marketing and sales teams share a common goal: driving capital-raising success. Despite this common goal, these two teams often operate in silos, missing…
Maximize Marketing with White Papers

Maximize Marketing with White Papers

You've spent time, energy, and resources crafting a comprehensive white paper, packed with valuable insights and data. But what happens next?
Marketing Collateral Can Bring Together Sales and Marketing for Alternative Investment Firms — Here’s How 

Marketing Collateral Can Bring Together Sales and Marketing for Alternative Investment Firms — Here’s How 

Does your sales team know about your marketing?   In alternative investments, your sales team is constantly on the move—meeting with prospects, nurturing relationships, and closing deals. With so much going…
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MARKETING MANAGEMENT

The Long Game Marketing Strategy

The Long Game Marketing Strategy

In the alternative investments industry, marketing is often misunderstood. Many firms expect immediate results from their marketing efforts—an email campaign that instantly floods the pipeline, a social media post that…
Effective Marketing: Quality Over Quantity is Key

Effective Marketing: Quality Over Quantity is Key

The marketing landscape is evolving rapidly, and the mantra “quality over quantity” has never been more relevant. With the rise of personalized marketing and the need for more meaningful interactions,…
Strategic Marketing Planning for Your Next Fund Launch 

Strategic Marketing Planning for Your Next Fund Launch 

Launching a new fund in the alternative investment space is an exciting venture, but it can quickly become overwhelming without a solid marketing strategy in place. Often, firms rush to…
Strategy is Nothing Without Implementation 

Strategy is Nothing Without Implementation 

Marketing strategy frequently commands the spotlight, captivating attention with its promise of forward-thinking innovation and a roadmap for success. It instills hope, suggesting that with a well-defined strategy, the path…
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MORE BLOGS

Marketing Is the New Sales

Marketing Is the New Sales

Let’s get one thing straight: we’re not trying to snatch commissions from your sales team. But it’s time to face a simple truth—marketing is the new sales. Yep, we said…
Boost Advisor Engagement with Video 

Boost Advisor Engagement with Video 

Explaining a complex investment strategy can be challenging—especially over coffee, where diagrams on napkins and animated gestures may leave your audience more confused than informed. If your goal is to…
Meeting Advisors Directly is Powerful

Meeting Advisors Directly is Powerful

In the world of alternative investments, standing out is essential. Whether you're raising capital for a private credit fund, launching a new real estate investment vehicle, or promoting an interval…
The Long Game Marketing Strategy

The Long Game Marketing Strategy

In the alternative investments industry, marketing is often misunderstood. Many firms expect immediate results from their marketing efforts—an email campaign that instantly floods the pipeline, a social media post that…
Barrier Signals in Conversations 

Barrier Signals in Conversations 

When it comes to alternative investments, the goal is simple: raise capital, attract advisor attention, and foster relationships that can drive long-term success. But how do you ensure that your…
Compliance Challenges in Marketing

Compliance Challenges in Marketing

Marketing in the alternative investment space comes with its fair share of challenges, especially when it comes to compliance. The stringent regulations and complex approval processes often slow down marketing…
Your Firm's Story: Enhance the Impact  

Your Firm's Story: Enhance the Impact  

Alternative investments are a growing market, but in a crowded marketplace, standing out is more critical than ever. Many firms struggle with crafting a compelling narrative—one that not only explains…
Clean Data and Your Marketing Strategy 

Clean Data and Your Marketing Strategy 

When it comes to marketing alternative investments, the quality of your data can make or break your campaigns. Clean data ensures your messaging reaches the right audience, while dirty data…
Humanize Your Brand with Edutainment

Humanize Your Brand with Edutainment

In your industry the stakes are high, the topics are complex, and the audience is discerning. Yet, even in this serious and professional sector, there is immense value in embracing…
Brand Identity: Crafting it to Standout

Brand Identity: Crafting it to Standout

Do advisors recognize your firm as the Shake Shack or the Five Guys of alternative investments? In an industry crowded with funds offering similar products, your brand identity can be…
Optimizing Your Homepage to Engage Advisors and Boost SEO 

Optimizing Your Homepage to Engage Advisors and Boost SEO 

Your website homepage is more than just a digital placeholder—it’s a powerful gateway that shapes how advisors perceive your firm. Whether you’re a credit-focused firm appealing to borrowers and brokers,…
Elevated Marketing: Stop Cobbling, Start Building!

Elevated Marketing: Stop Cobbling, Start Building!

In alternative investments, marketing often serves as the gateway to your fund. Before prospects ever meet you or hear your story, they’ve likely already encountered your marketing materials. These materials…
Advisor Education: Creating Empowerment

Advisor Education: Creating Empowerment

In the dynamic world of alternative investments, one thing remains constant: financial advisors are hungry for education. They want to understand the nuances of alternative asset classes to confidently guide…
Homepage Optimization: The First Impression That Speaks for You 

Homepage Optimization: The First Impression That Speaks for You 

Your website homepage is more than just a digital landing pad—it’s often the first interaction potential investors or financial advisors have with your firm. For alternative investment firms, where trust…
Mastering LinkedIn: Strategies for Alternative Investments

Mastering LinkedIn: Strategies for Alternative Investments

LinkedIn is more than just a networking platform. It’s a powerful tool for alternative investment sponsor firms to showcase their brand, connect with financial advisors, and build meaningful engagement.   As…
Marketing and Sales Collaboration: A Powerful Advantage

Marketing and Sales Collaboration: A Powerful Advantage

In the world of alternative investments, the marketing and sales teams share a common goal: driving capital-raising success. Despite this common goal, these two teams often operate in silos, missing…
Maximizing Your Marketing Content

Maximizing Your Marketing Content

Creating impactful marketing content takes effort, time, and resources, especially in the nuanced world of alternative investments. But once that content is out in the world, its journey doesn’t have…
Three Key Marketing Strategies

Three Key Marketing Strategies

Everyone in the alternative investments industry knows how challenging it can be to stand out in a crowded marketplace while staying compliant with industry regulations. With so much on your…
Rebranding Is More Than A New Logo 

Rebranding Is More Than A New Logo 

When was the last time you took a hard look at your brand? For firms offering alternative investments, branding often takes a back seat to day-to-day operations and capital-raising efforts.…
Meet the Team Behind Your Marketing Success 

Meet the Team Behind Your Marketing Success 

If you’ve been on LinkedIn lately, you’ve likely seen Marketing Intent popping up in your feed. Behind every piece of content we post is an incredible team working behind the…
Marketing Solutions for Your Firms

Marketing Solutions for Your Firms

When it comes to alternative investments, size doesn’t matter — not in the way you might think. Whether you’re a boutique firm or a large organization with billions in assets…
Marketing with Current Financial Trends

Marketing with Current Financial Trends

In today’s fast-moving investment landscape, marketing strategies need to stay agile, informed, and timely current financial trends.   While we at Marketing Intent may not be data analysts, we’re deeply attuned…
Your Fund Launch Playbook Guide

Your Fund Launch Playbook Guide

As a new alternative investment sponsor, launching a fund can be both exciting and challenging. You want to stand out, capture attention, and effectively communicate the value of your offering…
Maximize Marketing with White Papers

Maximize Marketing with White Papers

You've spent time, energy, and resources crafting a comprehensive white paper, packed with valuable insights and data. But what happens next?
Video Marketing Strategies: A Key Business Tool

Video Marketing Strategies: A Key Business Tool

When was the last time you considered adding video to your marketing plan? Maybe it's been on your to-do list, but it keeps getting pushed to the back burner. Video…
Scalable Marketing for Every Firm: Our Approach to Quality Marketing

Scalable Marketing for Every Firm: Our Approach to Quality Marketing

Another misconception we often encounter is the belief that having an internal marketing team means a firm doesn’t need external support. In reality, we often work alongside internal teams to…
Stakeholder Buy-In: With Data and Insights, You Can Build Bridges

Stakeholder Buy-In: With Data and Insights, You Can Build Bridges

In the alternative investment industry, getting buy-in from stakeholders for marketing initiatives can be a significant challenge.   You might be fully aware of what your firm needs to push its…
Custom Websites for Alternative Investment Firms: Why They Matter

Custom Websites for Alternative Investment Firms: Why They Matter

In today’s digital age, the idea of launching a website with just a few clicks is tempting. With countless templates available, it seems easy to throw up a site and…
Marketing Collateral Can Bring Together Sales and Marketing for Alternative Investment Firms — Here’s How 

Marketing Collateral Can Bring Together Sales and Marketing for Alternative Investment Firms — Here’s How 

Does your sales team know about your marketing?   In alternative investments, your sales team is constantly on the move—meeting with prospects, nurturing relationships, and closing deals. With so much going…
LinkedIn Strategy Approaches for Alternative Investment Firms at Every Stage

LinkedIn Strategy Approaches for Alternative Investment Firms at Every Stage

In the ever-evolving landscape of alternative investments, staying ahead of the curve means not just keeping up with industry trends, but also leveraging the right tools to connect with potential…

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