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MOST RECENT POSTS

Brand Identity: Crafting it to Standout

Brand Identity: Crafting it to Standout

Do advisors recognize your firm as the Shake Shack or the Five Guys of alternative investments? In an industry crowded with funds offering similar products, your brand identity can be…
Optimizing Your Homepage to Engage Advisors and Boost SEO 

Optimizing Your Homepage to Engage Advisors and Boost SEO 

Your website homepage is more than just a digital placeholder—it’s a powerful gateway that shapes how advisors perceive your firm. Whether you’re a credit-focused firm appealing to borrowers and brokers,…
Elevated Marketing: Stop Cobbling, Start Building!

Elevated Marketing: Stop Cobbling, Start Building!

In alternative investments, marketing often serves as the gateway to your fund. Before prospects ever meet you or hear your story, they’ve likely already encountered your marketing materials. These materials…
Advisor Education: Creating Empowerment

Advisor Education: Creating Empowerment

In the dynamic world of alternative investments, one thing remains constant: financial advisors are hungry for education. They want to understand the nuances of alternative asset classes to confidently guide…
Homepage Optimization: The First Impression That Speaks for You 

Homepage Optimization: The First Impression That Speaks for You 

Your website homepage is more than just a digital landing pad—it’s often the first interaction potential investors or financial advisors have with your firm. For alternative investment firms, where trust…
Mastering LinkedIn: Strategies for Alternative Investments

Mastering LinkedIn: Strategies for Alternative Investments

LinkedIn is more than just a networking platform. It’s a powerful tool for alternative investment sponsor firms to showcase their brand, connect with financial advisors, and build meaningful engagement.   As…

More Blogs

MARKETING BASICS

Elevated Marketing: Stop Cobbling, Start Building!

Elevated Marketing: Stop Cobbling, Start Building!

In alternative investments, marketing often serves as the gateway to your fund. Before prospects ever meet you or hear your story, they’ve likely already encountered your marketing materials. These materials…
Three Key Marketing Strategies

Three Key Marketing Strategies

Everyone in the alternative investments industry knows how challenging it can be to stand out in a crowded marketplace while staying compliant with industry regulations. With so much on your…
Marketing Solutions for Your Firms

Marketing Solutions for Your Firms

When it comes to alternative investments, size doesn’t matter — not in the way you might think. Whether you’re a boutique firm or a large organization with billions in assets…
MORE MARKETING BASICS

MARKETING TEAM

Meet the Team Behind Your Marketing Success 

Meet the Team Behind Your Marketing Success 

If you’ve been on LinkedIn lately, you’ve likely seen Marketing Intent popping up in your feed. Behind every piece of content we post is an incredible team working behind the…
The Challenge of Finding the Right Marketing Talent for Alternative Investment Sponsors 

The Challenge of Finding the Right Marketing Talent for Alternative Investment Sponsors 

In the fast-paced and highly specialized field of alternative investments, finding the right marketing talent can be a formidable challenge. The unique demands of this sector require not only a…
Assembling the Right Marketing Team 

Assembling the Right Marketing Team 

The success of a marketing campaign often hinges on the expertise and skill set of the team behind it. Especially in the alternative investments industry, assembling the right team becomes…
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SALES SUPPORT

Marketing and Sales Collaboration: A Powerful Advantage

Marketing and Sales Collaboration: A Powerful Advantage

In the world of alternative investments, the marketing and sales teams share a common goal: driving capital-raising success. Despite this common goal, these two teams often operate in silos, missing…
Maximize Marketing with White Papers

Maximize Marketing with White Papers

You've spent time, energy, and resources crafting a comprehensive white paper, packed with valuable insights and data. But what happens next?
Marketing Collateral Can Bring Together Sales and Marketing for Alternative Investment Firms — Here’s How 

Marketing Collateral Can Bring Together Sales and Marketing for Alternative Investment Firms — Here’s How 

Does your sales team know about your marketing?   In alternative investments, your sales team is constantly on the move—meeting with prospects, nurturing relationships, and closing deals. With so much going…
Turning Marketing Insights Into Action 

Turning Marketing Insights Into Action 

Investing time and energy in your marketing efforts is crucial, but do you know if they are truly effective? To ensure you're maximizing your marketing insights and turning them into…
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MARKETING MANAGEMENT

Effective Marketing: Quality Over Quantity is Key

Effective Marketing: Quality Over Quantity is Key

The marketing landscape is evolving rapidly, and the mantra “quality over quantity” has never been more relevant. With the rise of personalized marketing and the need for more meaningful interactions,…
Strategic Marketing Planning for Your Next Fund Launch 

Strategic Marketing Planning for Your Next Fund Launch 

Launching a new fund in the alternative investment space is an exciting venture, but it can quickly become overwhelming without a solid marketing strategy in place. Often, firms rush to…
Strategy is Nothing Without Implementation 

Strategy is Nothing Without Implementation 

Marketing strategy frequently commands the spotlight, captivating attention with its promise of forward-thinking innovation and a roadmap for success. It instills hope, suggesting that with a well-defined strategy, the path…
A Lean Budget Doesn’t Mean No Budget 

A Lean Budget Doesn’t Mean No Budget 

In the ever-evolving landscape of marketing, it's essential to recognize that having a lean budget doesn't equate to having no budget at all. Instead, it's about leveraging creativity and resourcefulness…
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MORE BLOGS

Brand Identity: Crafting it to Standout

Brand Identity: Crafting it to Standout

Do advisors recognize your firm as the Shake Shack or the Five Guys of alternative investments? In an industry crowded with funds offering similar products, your brand identity can be…
Optimizing Your Homepage to Engage Advisors and Boost SEO 

Optimizing Your Homepage to Engage Advisors and Boost SEO 

Your website homepage is more than just a digital placeholder—it’s a powerful gateway that shapes how advisors perceive your firm. Whether you’re a credit-focused firm appealing to borrowers and brokers,…
Elevated Marketing: Stop Cobbling, Start Building!

Elevated Marketing: Stop Cobbling, Start Building!

In alternative investments, marketing often serves as the gateway to your fund. Before prospects ever meet you or hear your story, they’ve likely already encountered your marketing materials. These materials…
Advisor Education: Creating Empowerment

Advisor Education: Creating Empowerment

In the dynamic world of alternative investments, one thing remains constant: financial advisors are hungry for education. They want to understand the nuances of alternative asset classes to confidently guide…
Homepage Optimization: The First Impression That Speaks for You 

Homepage Optimization: The First Impression That Speaks for You 

Your website homepage is more than just a digital landing pad—it’s often the first interaction potential investors or financial advisors have with your firm. For alternative investment firms, where trust…
Mastering LinkedIn: Strategies for Alternative Investments

Mastering LinkedIn: Strategies for Alternative Investments

LinkedIn is more than just a networking platform. It’s a powerful tool for alternative investment sponsor firms to showcase their brand, connect with financial advisors, and build meaningful engagement.   As…
Marketing and Sales Collaboration: A Powerful Advantage

Marketing and Sales Collaboration: A Powerful Advantage

In the world of alternative investments, the marketing and sales teams share a common goal: driving capital-raising success. Despite this common goal, these two teams often operate in silos, missing…
Maximizing Your Marketing Content

Maximizing Your Marketing Content

Creating impactful marketing content takes effort, time, and resources, especially in the nuanced world of alternative investments. But once that content is out in the world, its journey doesn’t have…
Three Key Marketing Strategies

Three Key Marketing Strategies

Everyone in the alternative investments industry knows how challenging it can be to stand out in a crowded marketplace while staying compliant with industry regulations. With so much on your…
Rebranding Is More Than A New Logo 

Rebranding Is More Than A New Logo 

When was the last time you took a hard look at your brand? For firms offering alternative investments, branding often takes a back seat to day-to-day operations and capital-raising efforts.…
Meet the Team Behind Your Marketing Success 

Meet the Team Behind Your Marketing Success 

If you’ve been on LinkedIn lately, you’ve likely seen Marketing Intent popping up in your feed. Behind every piece of content we post is an incredible team working behind the…
Marketing Solutions for Your Firms

Marketing Solutions for Your Firms

When it comes to alternative investments, size doesn’t matter — not in the way you might think. Whether you’re a boutique firm or a large organization with billions in assets…
Marketing with Current Financial Trends

Marketing with Current Financial Trends

In today’s fast-moving investment landscape, marketing strategies need to stay agile, informed, and timely current financial trends.   While we at Marketing Intent may not be data analysts, we’re deeply attuned…
Your Fund Launch Playbook Guide

Your Fund Launch Playbook Guide

As a new alternative investment sponsor, launching a fund can be both exciting and challenging. You want to stand out, capture attention, and effectively communicate the value of your offering…
Maximize Marketing with White Papers

Maximize Marketing with White Papers

You've spent time, energy, and resources crafting a comprehensive white paper, packed with valuable insights and data. But what happens next?
Video Marketing Strategies: A Key Business Tool

Video Marketing Strategies: A Key Business Tool

When was the last time you considered adding video to your marketing plan? Maybe it's been on your to-do list, but it keeps getting pushed to the back burner. Video…
Scalable Marketing for Every Firm: Our Approach to Quality Marketing

Scalable Marketing for Every Firm: Our Approach to Quality Marketing

Another misconception we often encounter is the belief that having an internal marketing team means a firm doesn’t need external support. In reality, we often work alongside internal teams to…
Stakeholder Buy-In: With Data and Insights, You Can Build Bridges

Stakeholder Buy-In: With Data and Insights, You Can Build Bridges

In the alternative investment industry, getting buy-in from stakeholders for marketing initiatives can be a significant challenge.   You might be fully aware of what your firm needs to push its…
Custom Websites for Alternative Investment Firms: Why They Matter

Custom Websites for Alternative Investment Firms: Why They Matter

In today’s digital age, the idea of launching a website with just a few clicks is tempting. With countless templates available, it seems easy to throw up a site and…
Marketing Collateral Can Bring Together Sales and Marketing for Alternative Investment Firms — Here’s How 

Marketing Collateral Can Bring Together Sales and Marketing for Alternative Investment Firms — Here’s How 

Does your sales team know about your marketing?   In alternative investments, your sales team is constantly on the move—meeting with prospects, nurturing relationships, and closing deals. With so much going…
LinkedIn Strategy Approaches for Alternative Investment Firms at Every Stage

LinkedIn Strategy Approaches for Alternative Investment Firms at Every Stage

In the ever-evolving landscape of alternative investments, staying ahead of the curve means not just keeping up with industry trends, but also leveraging the right tools to connect with potential…
Boost Your Email Open Rates with Effective Email Subject Lines

Boost Your Email Open Rates with Effective Email Subject Lines

In the world of alternative investments, where relationships are paramount and competition for attention is fierce, email marketing remains one of the most powerful tools at your disposal. The success…
Marketing Campaigns that Shine: A Look at Our Favorite Projects 

Marketing Campaigns that Shine: A Look at Our Favorite Projects 

At Marketing Intent, we're passionate about the campaigns we create for our clients. Whether it's a super creative project or a problem-solving endeavor, each campaign has its unique story and…
LinkedIn Ad Targeting: Target the Right Audience 

LinkedIn Ad Targeting: Target the Right Audience 

In a previous article, we discussed the basics of LinkedIn ads. Today, let's delve deeper into the critical aspect of targeting your audience effectively. Initially, we believed LinkedIn ads were…
LinkedIn Ads Demystified: A Guide to Enhancing Your Marketing Strategy 

LinkedIn Ads Demystified: A Guide to Enhancing Your Marketing Strategy 

Today, we’re diving into LinkedIn ads, a topic that often seems daunting and unfamiliar in our industry. How many of us are genuinely leveraging LinkedIn ads and understanding their full…
 Choose the Right Email Marketing Program 

 Choose the Right Email Marketing Program 

Selecting the right email marketing program is crucial for the success of your marketing campaigns. At Marketing Intent, we've observed that many clients often choose platforms like HubSpot, MailChimp, or…
3 Tips for Social Media Marketing Beginners

3 Tips for Social Media Marketing Beginners

Is the idea of using social media daunting to you? Many people feel overwhelmed when they first consider diving into social media platforms like LinkedIn. We remember when we started…
Keys to Successful Dine-Arounds 

Keys to Successful Dine-Arounds 

Do dine-arounds actually work? The answer can be a resounding yes, but only if they're executed thoughtfully and strategically. Here are some key details to consider to ensure your dine-arounds…
Alternative Investment Conferences in 2025: Maximizing impact with Strategic Planning

Alternative Investment Conferences in 2025: Maximizing impact with Strategic Planning

As we head into the fourth quarter of 2024, it's the perfect time to start preparing for the busy conference season of 2025. Often, conferences can sneak up on us,…
Effective Marketing: Quality Over Quantity is Key

Effective Marketing: Quality Over Quantity is Key

The marketing landscape is evolving rapidly, and the mantra “quality over quantity” has never been more relevant. With the rise of personalized marketing and the need for more meaningful interactions,…

Let's start your marketing with intent.

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