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MOST RECENT POSTS

LinkedIn Ad Targeting: Target the Right Audience

In a previous article, we discussed the basics of LinkedIn ads. Today, let's delve deeper into the critical aspect of targeting your audience effectively. Initially, we believed LinkedIn ads were…

LinkedIn Ads Demystified: A Guide to Enhancing Your Marketing Strategy

Today, we’re diving into LinkedIn ads, a topic that often seems daunting and unfamiliar in our industry. How many of us are genuinely leveraging LinkedIn ads and understanding their full…

Choose the Right Email Marketing Program

Selecting the right email marketing program is crucial for the success of your marketing campaigns. At Marketing Intent, we've observed that many clients often choose platforms like HubSpot, MailChimp, or…

3 Tips for Social Media Marketing Beginners

Is the idea of using social media daunting to you? Many people feel overwhelmed when they first consider diving into social media platforms like LinkedIn. We remember when we started…

Keys to Successful Dine-Arounds

Do dine-arounds actually work? The answer can be a resounding yes, but only if they're executed thoughtfully and strategically. Here are some key details to consider to ensure your dine-arounds…

Alternative Investment Conferences in 2025: Maximizing impact with Strategic Planning

As we head into the fourth quarter of 2024, it's the perfect time to start preparing for the busy conference season of 2025. Often, conferences can sneak up on us,…

MARKETING BASICS

Effective Marketing: Quality Over Quantity is Key

The marketing landscape is evolving rapidly, and the mantra “quality over quantity” has never been more relevant. With the rise of personalized marketing and the need for more meaningful interactions,…

Messaging Strategy to Balance Design and Clarity on Your Website

Have you wanted to transform your website into something edgy, fun, and exciting? In today's digital age, it's the perfect time to do so. However, amidst all the design trends…

Turning Marketing Insights Into Action

Investing time and energy in your marketing efforts is crucial, but do you know if they are truly effective? To ensure you're maximizing your marketing insights and turning them into…

MARKETING TEAM

The Challenge of Finding the Right Marketing Talent for Alternative Investment Sponsors

In the fast-paced and highly specialized field of alternative investments, finding the right marketing talent can be a formidable challenge. The unique demands of this sector require not only a…

Assembling the Right Marketing Team

The success of a marketing campaign often hinges on the expertise and skill set of the team behind it. Especially in the alternative investments industry, assembling the right team becomes…

Hiring the Right Marketing Agency

Very few marketing firms truly understand alternative investments - the ins, the outs, the regulations, the different audiences. This can lead to genuine disappointment in finding the right marketing partner.…

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Turning Marketing Insights Into Action

Investing time and energy in your marketing efforts is crucial, but do you know if they are truly effective? To ensure you're maximizing your marketing insights and turning them into…

Maintaining Strong Relationships with Advisors: A Key to Capital Raising Success

“Set it in and forget it” isn't a business strategy, especially when it comes to financial advisors offering your investment products. Many firms make the mistake of engaging an advisor…

Leveraging LinkedIn for Sales Success

When raising capital for alternative investments, building and maintaining relationships with advisors is highly important. Yet, many sales teams find themselves hesitating to fully embrace LinkedIn, often citing compliance concerns…

Humanizing Your Sales Team

Is your sales team merely a faceless entity behind emails and phone calls? In the world of alternative investments, establishing personal connections with advisors is paramount to raising capital for…

Effective Marketing: Quality Over Quantity is Key

Strategic Marketing Planning for Your Next Fund Launch

Launching a new fund in the alternative investment space is an exciting venture, but it can quickly become overwhelming without a solid marketing strategy in place. Often, firms rush to…

Strategy is Nothing Without Implementation

Marketing strategy frequently commands the spotlight, captivating attention with its promise of forward-thinking innovation and a roadmap for success. It instills hope, suggesting that with a well-defined strategy, the path…

A Lean Budget Doesn’t Mean No Budget

In the ever-evolving landscape of marketing, it's essential to recognize that having a lean budget doesn't equate to having no budget at all. Instead, it's about leveraging creativity and resourcefulness…

LinkedIn Ad Targeting: Target the Right Audience

In a previous article, we discussed the basics of LinkedIn ads. Today, let's delve deeper into the critical aspect of targeting your audience effectively. Initially, we believed LinkedIn ads were…

LinkedIn Ads Demystified: A Guide to Enhancing Your Marketing Strategy

Today, we’re diving into LinkedIn ads, a topic that often seems daunting and unfamiliar in our industry. How many of us are genuinely leveraging LinkedIn ads and understanding their full…

Choose the Right Email Marketing Program

3 Tips for Social Media Marketing Beginners

Is the idea of using social media daunting to you? Many people feel overwhelmed when they first consider diving into social media platforms like LinkedIn. We remember when we started…

Keys to Successful Dine-Arounds

Do dine-arounds actually work? The answer can be a resounding yes, but only if they're executed thoughtfully and strategically. Here are some key details to consider to ensure your dine-arounds…

Alternative Investment Conferences in 2025: Maximizing impact with Strategic Planning

As we head into the fourth quarter of 2024, it's the perfect time to start preparing for the busy conference season of 2025. Often, conferences can sneak up on us,…

Effective Marketing: Quality Over Quantity is Key

Messaging Strategy to Balance Design and Clarity on Your Website

Have you wanted to transform your website into something edgy, fun, and exciting? In today's digital age, it's the perfect time to do so. However, amidst all the design trends…

Turning Marketing Insights Into Action

Investing time and energy in your marketing efforts is crucial, but do you know if they are truly effective? To ensure you're maximizing your marketing insights and turning them into…

Maintaining Strong Relationships with Advisors: A Key to Capital Raising Success

“Set it in and forget it” isn't a business strategy, especially when it comes to financial advisors offering your investment products. Many firms make the mistake of engaging an advisor…

Elevating Your Firm with High-Quality Marketing: Why It Matters

In the fast-paced and highly specialized field of alternative investments, finding the right marketing talent can be a formidable challenge. The unique demands of this sector require not only a…

The Importance of Consistent Communication in Financial Advisor Relationships

In the world of alternative investments, visibility is key. However, staying consistently in front of financial advisors is a challenge that many firms face, particularly during varying market cycles. Consistent…

The Challenge of Finding the Right Marketing Talent for Alternative Investment Sponsors

In the fast-paced and highly specialized field of alternative investments, finding the right marketing talent can be a formidable challenge. The unique demands of this sector require not only a…

Leveraging Case Studies to Showcase Your Firm's Success

Conveying the value and expertise of your firm can be a challenge. One of the most effective ways to illustrate your firm's capabilities and successes is through well-crafted case studies.…

Rethinking Your Marketing Focus: It’s About Your Audience, Not Just Your Firm

Is your marketing all about your firm? It shouldn’t be. We’ve noticed lately that marketing isn’t focused on the target audience, but rather on the firm creating it. It’s critical…

Communicate Your “Why”

Understanding and communicating the fundamental reasons behind your firm's investment strategy—the "why"—is not just beneficial, it's essential. This element of your marketing strategy goes beyond the what and the how,…

Strategic Marketing Planning for Your Next Fund Launch

Launching a new fund in the alternative investment space is an exciting venture, but it can quickly become overwhelming without a solid marketing strategy in place. Often, firms rush to…

Why Custom Marketing Matters: Beyond the Template

When marketing alternative investments, standing out from the crowd is not just about having good marketing materials. It's about having marketing materials that tell your unique story in a compelling…

Strategy is Nothing Without Implementation

Enhancing Collaboration with Compliance: Practical Steps for Success - Part Two

In the first part of this blog series, we discussed the importance of building trust with your compliance team and how a positive relationship can significantly benefit your marketing operations…

Enhancing Collaboration with Compliance: Practical Steps for Success - Part One

For alternative investment firms, navigating the compliance landscape is often perceived as a daunting challenge. The process of getting marketing materials reviewed and approved can seem like an uphill battle,…

The Power of Graphics in Alternative Investments Marketing

In alternative investment marketing, the power of clear communication cannot be overstated. Amidst the industry jargon, complex investment strategies, and unique offerings, the ability to convey information effectively is paramount.…

Navigating the Marketing Maze of Private Placement Offerings

Launching a private placement offering, especially under Rule 506(b), presents a unique set of challenges for alternative investment sponsors. The intricacies of compliance regulations often create a sense of limitation,…

From Visibility to Trust: Elevating Your Firm in the Eyes of Advisors

In the alternative investments industry, being visible is merely the first step in positioning your firm to effectively raise capital. Cultivating trust is where the real challenge lies. For asset…

Strengthening Your Marketing Foundation: A Guide for Alternative Investment Firms

In marketing, it's easy to get caught up in the allure of the latest trends and innovations. However, amidst all the new strategies and platforms, it's crucial to remember that…

Leveraging LinkedIn for Sales Success

Humanizing Your Sales Team

Staying Ahead of the Marketing Curve

In the fast-paced world of marketing, staying at the forefront of innovation is key to success. At Marketing Intent, we're often asked if we're aware of the latest and greatest…

Unveiling Your Firm's Story: The Power of Differentiation in Alternative Investment Marketing

In the alternative investments world, standing out from the crowd is paramount. While your audience may be aware of your firm, truly distinguishing yourself requires effectively communicating your unique identity.…

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