What’s one of the first things people do when they meet you or see one of your posts on LinkedIn? They check out your LinkedIn profile.
Plan to use LinkedIn to its maximum potential to show your credibility and gain trust with prospects and clients.
A great way to do that is through the LinkedIn newsletter, which is a newer feature. It allows you to publish an article each week. And by doing that, you can stay in front of your prospects in a really easy way.
First, think about what to talk to your prospects about. What’s a short and compelling topic? It doesn’t have to be a long white paper length piece of content. Next, think about your target audience and what they’re interested in learning about from you, what their pain points are or new information that might benefit them.
Setting up Your Newsletter
To set up your newsletter on LinkedIn, go to the same place you want to make a post.
- Click on this prompt and there will be a section that says, “write article”.
- Once you click on this function, if you have creator mode, you’ll have the option to create a newsletter.
- A nice function with LinkedIn is when you create that first newsletter article, it sends a notification to all your first level contacts in LinkedIn and sends them an email to notify them you now have a newsletter and invite them to subscribe.
- This is a great way to engage with every contact. Subscribers will be notified every time you publish a newsletter article. We suggest publishing a newsletter once a week.
Using a Newsletter to Your Advantage
How are we using the LinkedIn newsletter article? When we do the videos you see on LinkedIn, we’re turning them into our LinkedIn newsletter articles as well. It’s a great way to multipurpose content and use the LinkedIn newsletter articles to stay in front of your prospects.