How is hiring a marketing agency like prom?
I know you’re probably thinking, “I haven’t been to prom in so long, I don’t remember.” For me, I never enjoyed prom. There was the buildup to the event…getting your dress, your shoes, figuring out what you’re going to do with your hair. But then you get there, and it wasn’t what you expected. I know I felt disappointed with my prom experience.
When I was working in corporate marketing, that’s the exact feeling I had anytime we had the need to hire an outside marketing firm.
Few Marketing Firms Truly Understand Alts
You’ve been searching and you finally find a marketing firm that looks like they’re going to be amazing. They have great work on their website, they look like they’re creative and fun to work with, they have experience…but you quickly learn that they don’t have the experience you need.
Financial services marketing – and even more so alternative investments marketing – is truly unique and requires a specific marketing skill set that balances being detailed oriented and analytical with creativity. It requires an understanding of financial products and more importantly, a deep understanding of the target audiences of advisors and investors.
A challenge in the alternative investment industry is that few marketing firms understand the ins and outs of commercial real estate offerings, the compliance requirements and how to explain offerings to advisors.
Marketing Intent Has Decades of Alts Marketing Experience
When we started Marketing Intent in early 2020, we did so with the goal of bringing a firm to the alternative investments industry we wished we’d had in our corporate lives. A firm that understands the industry, the lingo, the requirements. A firm that can balance the analytical with the creative. A firm that helps its clients produce and distribute marketing that generates sales activity.
We have decades of experience, not only financial services, but alternative investments as well. We understand your offerings, we understand the compliance requirements, and we understand how to talk to financial advisors in a way that helps them engage with your sales team. We partner with our clients to help elevate their marketing and stand out among a growing number of alternative investment offerings.
Nothing Happens Until Something is Sold
At Marketing Intent, our mantra is that nothing happens until something is sold. Raising capital is at the heart of your business. That’s why our approach centers around making sure your sales team has what they need to bring capital in the door.
We start by identifying the gaps between marketing and the needs of your sales team. Next, we prioritize where marketing can generate the most activity—and streamline the sales process. Then, we bring marketing in alignment with sales.
Need help avoiding the disappointment of hiring an outside marketing firm? Do you want to work with a firm that understands your industry, the needs of your sales team, your target audience, your product and your compliance requirements? Marketing Intent will help you avoid the “prom disappointment”. Contact us today to set up a meeting.