
Brand Identity: Crafting it to Standout
Do advisors recognize your firm as the Shake Shack or the Five Guys of alternative investments? In an industry crowded with funds offering similar products, your brand identity can be the differentiator that sets you apart. It’s not enough to offer great strategies or exceptional service; advisors need to instantly recognize who you are, what you represent, and why you’re the go-to firm for their needs.