info@marketingintent.com     |     303.912.7349 

We are a sales-focused marketing firm specializing in alternative investments.

Generate Sales Activity Through Marketing

Nothing happens until something is sold.

We have a track record of marketing that helps drive sales. Our marketing serves as the backbone of sales. Our work makes your prospects and clients take notice, ask questions and listen to your story.

How We Can Help Your Firm

Marketing
Strategy

Sales
Enablement

Marketing
Infrastructure

Project
Planning

Digital
Marketing

Content Writing
& Distribution

Print & Digital
Design

Web
Development

We’re an award-winning marketing firm serving the alternative investments industry.

Our excellence in services and strategy has won us awards — and brought our clients results.

Grow Your Business with Intent

Focus on Marketing that Matters

Digital marketing. Social media. Web design. Content creation. Email marketing. Video. Direct mail. Infographics. Collateral. Webinars. Events. The proliferation of marketing tactics can be overwhelming. And not all marketing is for every firm. We help you focus on the marketing that will grow your business with intent: marketing to create sales activity, not just marketing because you should.

Marketing Tips Videos for Asset Managers

We’re sharing quick marketing tips geared toward the alternative investments industry on YouTube. Follow us to stay on top of marketing trends and generate new ideas to support capital raising.

Latest Videos
1
Elevating Your Firm with High-Quality Marketing: Why It Matters
Elevating Your Firm with High-Quality Marketing: Why It Matters
01:45
2
Consistent Communication in Financial Advisor Relationships
Consistent Communication in Financial Advisor Relationships
01:48
3
Finding the Right Marketing Talent for Alternative Investment Sponsors
Finding the Right Marketing Talent for Alternative Investment Sponsors
01:34
4
Leveraging Case Studies to Showcase Your Firm&#039s Success
Leveraging Case Studies to Showcase Your Firm's Success
02:13
5
Why Custom Marketing Matters: Beyond the Template
Why Custom Marketing Matters: Beyond the Template
01:29
6
Strategic Marketing Planning for Your Next Fund Launch
Strategic Marketing Planning for Your Next Fund Launch
01:50
7
Communicate Your “Why”
Communicate Your “Why”
01:23
8
Rethinking Your Marketing Focus: It’s About Your Audience, Not Just Your Firm
Rethinking Your Marketing Focus: It’s About Your Audience, Not Just Your Firm
01:43
9
Leveraging LinkedIn for Sales Success
Leveraging LinkedIn for Sales Success
03:16
10
Navigating the Marketing Maze of Private Placement Offerings
Navigating the Marketing Maze of Private Placement Offerings
02:03

Our Story

Understanding the Industry

Alise and I worked in marketing together for almost a decade at a commercial real estate asset management firm in Denver. Our marketing team was small. We had to become master project managers as we helped define the marketing approach for our firm to raise more than $8B of capital for its investment products.

Our team could have used some marketing support as we waded through a sea of regular offering materials updates while also developing content to advance our firm as a thought leader. Even for two “figure-it-out” types like me and Alise, there was often a need for more marketing support.

But we never found a solid source. No one understood our market, our products, and how to speak to our target audiences.

The lack of solid marketing sources for our industry inspired me to create a solution. Marketing Intent was born in early 2020 to provide the financial services industry with quality, sales-focused marketing that balances the analytical with the creative.

We understand the lingo, the industry, the requirements, and why a marketing piece might require a foot of disclosures. Our experience in the industry is what makes it possible for us to help our clients produce and distribute marketing that generates sales activity.

As Marketing Intent grew, I knew exactly who to contact to build the team. Alise joined in October 2021 as VP, Client Success — just in time to bring on significant new clients and develop and manage their marketing programs. Our marketing journey continues together!

Cherie Fournier, CEO & Founder
Alise Lucero, VP of Client Success

Firms We've Helped

Uncover the Secrets to Winning Over Advisors

Wondering how to help your firm and offerings stand out positively? Our insights can help. Subscribe now and receive a copy of our report, “How Advisors Evaluate Sponsors on Marketing and Communications.” This report will help you learn what advisors look for when choosing alternative investment partners.

Don't miss out, sign up today.

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Email Address

Uncover the Secrets to Winning Over Advisors

Wondering how to help your firm and offerings stand out positively? Our insights can help. Subscribe now and receive a copy of our report, “How Advisors Evaluate Sponsors on Marketing and Communications.” This report will help you learn what advisors look for when choosing alternative investment partners.

Don't miss out, sign up today.

* indicates required
Email Address