In marketing, it’s easy to get caught up in the allure of the latest trends and innovations. However, amidst all the new strategies and platforms, it’s crucial to remember that the latest isn’t always the greatest. Let’s delve into what this means for alternative investment firms navigating the marketing landscape.
In the fast-paced world of marketing, staying at the forefront of innovation is key to success. At Marketing Intent, we’re often asked if we’re aware of the latest and greatest marketing products and tools. The answer? A resounding YES. Today, we’re excited to share how we leverage our network and expertise to stay ahead of the curve and help our clients thrive in the alternative investment industry.
The alternative investments industry continues to innovate product structures, offering creative ways for individuals to add alts to their portfolios. However, creating a successful product is just one piece of the puzzle. Oftentimes these new structures can be complex and difficult to explain to advisors and investors. To gain advisor mindshare, you need an effective marketing strategy that can boil down the complexities of your investment structure and philosophy to the story behind your offering – and there’s always a story. At Marketing Intent, we specialize in marketing alternative investments of all types, and we’re here to help you uncover your story and engage financial advisors to help support your capital raising efforts.
In the fast-paced world of alternative investments, adaptability is key. Your marketing plan for the upcoming year may look well-crafted today, but can it weather the unexpected changes and challenges that tomorrow may bring? In this article, we’ll explore the importance of an agile marketing plan and how Marketing Intent can help you navigate the twists and turns of the ever-evolving alternative investment landscape.
Marketing plays a pivotal role in engaging advisors and driving capital raising for alternative investments. From crafting compelling emails to producing engaging videos, it may seem like you need an army of experts to manage various aspects of your marketing strategy. However, what you truly need is one firm with a unified vision, and that’s where Marketing Intent steps in. We bring a comprehensive approach to marketing that covers all the bases, ensuring your marketing efforts are seamless and effective.
In the world of alternative investments marketing, asset managers are looking for that elusive silver bullet—the one thing that will instantly attract financial advisors and flood your fund with investments. However, the reality is that there’s no magic button that guarantees success in this competitive landscape. It takes dedication, a clear messaging strategy, and a long-term commitment to make significant capital raising progress. In this article, we’ll explore how to increase your chances of attracting investments and why partnering with Marketing Intent can be the key to your success.
Is your firm easy or hard for advisors to work with? Making your firm “advisor-friendly” builds trust and makes for a positive experience interacting with your product. This article explores tips on how you can improve the advisor experience.
Creative ideas and innovation are the holy grail to a marketing team, however they fall flat if the ideas aren’t coupled with efficient execution to bring them to life. Project management, the right technology and procedures will help convert your marketing ideas into concrete plans and deliver intended results without taxing your team’s resources. Read more about how to improve your marketing plan execution here.
Knowing your audience and tailoring your message accordingly in a new distribution channel can help build your business. Who are the roadblocks? Who are the communication gatekeepers? Read on to learn tips to ensure you’re successful in communicating offerings to due diligence and home office personnel, financial advisors and investors.
Just because your offering has been suspended doesn’t mean communication with your distribution partners should stop. In fact, it’s a perfect time to showcase your commitment to your partnership by continuing communications with both home office contacts and advisors.
Discover latest trends and marketing tips uniquely curated for asset managers working to engage financial advisors.
Wondering how to help your firm and offerings stand out positively? Our insights can help. Subscribe now and receive a copy of our report, “How Advisors Evaluate Sponsors on Marketing and Communications.” This report will help you learn what advisors look for when choosing alternative investment partners.
