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Unlocking the Potential of Your Alternative Investment Product:  Marketing Strategies That Work 

The alternative investments industry continues to innovate product structures, offering creative ways for individuals to add alts to their portfolios. However, creating a successful product is just one piece of the puzzle. Oftentimes these new structures can be complex and difficult to explain to advisors and investors. To gain advisor mindshare, you need an effective marketing strategy that can boil down the complexities of your investment structure and philosophy to the story behind your offering – and there’s always a story. At Marketing Intent, we specialize in marketing alternative investments of all types, and we’re here to help you uncover your story and engage financial advisors to help support your capital raising efforts.  

Diverse Product Structures, One Marketing Partner 

Whether your firm is offering REITs, closed-end funds, 1031 Exchanges, private placements, 506(c) offerings, or 506(b) offerings, you need a marketing partner that understands the nuances of each. At Marketing Intent, we’ve successfully marketed a gamut of different product structures, making us well-equipped to understand and to market your unique product. 

Expertise in Compliance 

Navigating compliance regulations in the world of alternative investments can be a daunting task. The consequences of non-compliance are severe, making it crucial to have a marketing partner well-versed in regulatory guidelines. Our team at Marketing Intent possesses extensive knowledge of compliance requirements, ensuring that your marketing efforts remain within legal boundaries. With us by your side, you can have confidence that your marketing campaigns are both effective and compliant. 

In-Depth Knowledge of the Industry 

As the backbone of our marketing, we have a deep understanding of the overarching alternative investments industry as well as the underlying asset classes. This industry-specific expertise allows us to craft compelling messages that resonate with financial advisors and investors. Additionally, we have a long history in marketing to financial advisors – and serve financial advisors as our clients – so have inside knowledge and insights to help drive effective asset manager marketing.  

Tailored Marketing Strategies 

One of the keys to successful marketing is tailoring your strategy to your specific product and target audience. We understand that each alternative investment product structure requires a unique approach. We’ll work closely with you to develop a customized marketing plan that aligns with your goals, appeals to financial advisors and helps your firm stand out in the growing alts industry.  

In the competitive world of alternative investments, having a groundbreaking product structure is only the beginning. To truly succeed, you need a marketing partner who can effectively promote your offerings, ensure compliance, and leverage industry knowledge. Marketing Intent is that partner. With our experience in marketing a wide range of alternative investment structures, our commitment to compliance, and our in-depth industry knowledge, we’re well-equipped to help you reach your marketing goals. 

Contact us today to explore how our tailored marketing strategies can help support your capital raising efforts. 


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