Is your marketing helping to bring capital in the door? Or are you doing it just for the sake of marketing? Sync your marketing with the sales effort. Read on for tips on how to make that happen.
Being flexible in today’s market is critical to success. Is your team ready to change direction abruptly if necessary? Read this article for tips on ensuring your team is prepared to pivot.
A challenge asset managers face is how to simplify their offering story for their audience. In this article, we provide some helpful tips for boiling a complicated offering story down to basics to help engage financial advisors.
PowerPoint can be a pain. But when used correctly, it can be…well…a powerful tool to help tell your story. Read this article for more insights about harnessing the “power” of PowerPoint.
Gated content is a thing of the past. The newer trend in marketing? Zero-click content. It provides a better experience for your audience and builds trust in your brand. Read on to learn more about taking the leap into offering zero-click content.
How can wholesalers create a follow-up email in a way that they captivate and connect with their audience? Video emails! Read more about how to keep your conversations going.
Very few marketing firms truly understand alternative investments – the ins, the outs, the regulations, the different audiences. This can lead to genuine disappointment in finding the right marketing partner. However, alternative investments is exactly where Marketing Intent shines. We have deep experience in financial services marketing and specifically alternative investments to help you raise capital for your offerings. Read more about how Marketing Intent is the perfect match for asset managers.
A clear and concise website isn’t a “nice to have” for asset managers, it’s an absolute necessity. To be able to engage advisors and easily answer their questions about your product, you need to take them on a clear path through your website that’s both engaging and easy-to-navigate. Read more for tips about how you can make your website more efficient and engaging for your site visitors.
Having open lines of communication between the sales team and the marketing team sounds logical enough – but how often do the actual people doing the work talk to each other on a regular basis? Read more about creating a feedback loop so that your teams can connect and begin bringing capital in the door.
Is your firm easy or hard for advisors to work with? Making your firm “advisor-friendly” builds trust and makes for a positive experience interacting with your product. This article explores tips on how you can improve the advisor experience.
Discover latest trends and marketing tips uniquely curated for asset managers working to engage financial advisors.
Wondering how to help your firm and offerings stand out positively? Our insights can help. Subscribe now and receive a copy of our report, “How Advisors Evaluate Sponsors on Marketing and Communications.” This report will help you learn what advisors look for when choosing alternative investment partners.
