Alternative Investments Archives • Page 2 of 3 • Marketing Intent

Hiring the Right Marketing Agency

Very few marketing firms truly understand alternative investments – the ins, the outs, the regulations, the different audiences. This can lead to genuine disappointment in finding the right marketing partner. However, alternative investments is exactly where Marketing Intent shines. We have deep experience in financial services marketing and specifically alternative investments to help you raise capital for your offerings. Read more about how Marketing Intent is the perfect match for asset managers.

Make Your Website Great

A clear and concise website isn’t a “nice to have” for asset managers, it’s an absolute necessity. To be able to engage advisors and easily answer their questions about your product, you need to take them on a clear path through your website that’s both engaging and easy-to-navigate. Read more for tips about how you can make your website more efficient and engaging for your site visitors.

Marketing & Sales Alignment Better Supports Capital Raising

Having open lines of communication between the sales team and the marketing team sounds logical enough – but how often do the actual people doing the work talk to each other on a regular basis? Read more about creating a feedback loop so that your teams can connect and begin bringing capital in the door.

How to Make Your Firm Easy for Advisors to Work With

Is your firm easy or hard for advisors to work with? Making your firm “advisor-friendly” builds trust and makes for a positive experience interacting with your product. This article explores tips on how you can improve the advisor experience.

Your Brand Is More than a Logo

Your brand is so much more than just a logo. It’s your firm’s personality, its voice and it can convey the perceived quality of your offering. So, what does your brand say? How do you come across to advisors? Read more about the importance of branding and what your brand may be saying to advisors and investors.

Creating a Powerful Fact Sheet

Asset Managers, is your fact sheet cram-packed or clearly organized? Read this article for tips on what to highlight on your fact sheet in copy and how to use visuals to clearly communicate your offering and engage advisors.

Trends in Marketing

It’s important to be on trend with your marketing materials so that your readers find you relevant, engaging and thoughtfully organized. But what exactly is “on trend” in marketing materials and what’s “out” right now? Read on for some helpful tips to help you stay current in the marketplace.

One-Hit Wonders

One-hit wonders exist in the music industry and also in financial services. But why would an advisor allocate part of a client’s portfolio in your product and nothing beyond? One and done. In this article we talk about how to convert a one-hit wonder into a loyal producer for your firm.

On-Demand Webinars

It takes a lot of time and effort to create a webinar. In this article we provide tips to get the most out of your on-demand webinar and elevate it to the next level.

Participating and Planning

Our CEO/Founder, Cherie Fournier, is on the task force to plan the preeminent conference that can educate advisors on alts and how to execute them successfully. Read more about the Blue Vault Bowman Alts 2023 Summit coming up in March in Atlanta.

info@marketingintent.com | 303.912.7349 |

Tag: Alternative Investments

Hiring the Right Marketing Agency

Make Your Website Great

Marketing & Sales Alignment Better Supports Capital Raising

How to Make Your Firm Easy for Advisors to Work With

Your Brand Is More than a Logo

Creating a Powerful Fact Sheet

Trends in Marketing

One-Hit Wonders

On-Demand Webinars

Participating and Planning

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