What’s the first thing you think of when you think of on-demand webinars? It’s likely that you think of a replay distributed by email. On-demand webinars are replays, but they can be a lot more than this.
The process to create a webinar is also extensive. You’re scheduling time with executives, developing and completing presentations, routing through compliance, scheduling invites and developing a follow up plan.
With all this work, why not elevate your final product for more than one webinar?
Maximize Your Webinar
The first thing to do when you’re thinking about a webinar is identify the topics. What do people want? What are you hearing in the field that advisors want to hear more about? Is it always about your product? Is it educational? Is it both?
Do they want a webinar series? Can you split one large webinar into three small webinars to make your content go further? And take a deep dive into what you’re doing? Maximize it since you put all that effort into creating the webinar and getting speakers lined up.
Develop Strong Visuals
When people are attending webinars, they want to be intrigued. You have to keep their attention. So, if you have a presentation up and it’s a bunch of words, everybody’s likely tuning out and nobody’s listening. They may read the words, but they may not. And they are likely doing something else as well while attending your webinar. You have to grab their attention with strong visuals, video and easy-to-understand wording.
Using Technology to Your Advantage
Finally, be sure you’re ready to use technology to your advantage to create your on-demand webinar. There are platforms where you can upload a webinar recording. You can then set a schedule, so it gives off the perception that it is a live webinar. You can send out an invitation with simple wording like, “Please sign up for our webinar. It’s next Wednesday at 2:00 p.m.”
What your audience doesn’t know is that it’s every Wednesday at 2:00 p.m., and it looks like advisors have easy access to your management team.
You’re able to see if advisors register and if they attend. You can automate your follow up procedures and your sales team has a reason for a follow-up call with the advisor.