Social media can be daunting. It might be one of those tasks that sits on the bottom of the list because you have a hard time embracing it.
In this post, I’ll share three ways to help you learn to love social media and ultimately help you with your career.
Plan and Create
Let’s go over how to plan and create your content time block. Sit down, block out a couple hours, a half hour, or whatever works best for you, but sit down and take a moment to plan.
- What’s the content you want to put out there?
- Are there special messages you’d like to share at certain times throughout the year?
- What are the key points you want to put out?
You don’t necessarily have to put it all together at once, but if you time block your calendar, you’re going to make sure it gets done. Then you’ll start making progress towards what you’re trying to complete, which is to get your social media plan moving.
Reuse Your Content
The second social media best practice I’m going to discuss is reusing content. There’s so much content out there that asset managers have- reports, fact sheets, emails – dig into that content and reuse it.
Take simple topics out of a report and repurpose them as graphics. You can break that up and have multiple videos, or you can have multiple posts. You’ll really be amazed if you sit down and look at the content you already have available for social, how far you can take it – and that you’re not having to reinvent the wheel.
Find the Right Software
The third best social media practice is to find a software that you like. You’ve planned out your content, you have it written out because you’re reusing some existing content, and now you need to find a software that will upload your post automatically at the time you want it to publish.
The right software can make it appear that you’re participating day to day, showing up in your client’s and prospect’s feeds by using the scheduling function. This will put your social media plan into action, so you have the full package out there. With the right approach and tools, it’s no longer daunting, and you’re making yourself and your firm present out in the world.