info@marketingintent.com     |     303.912.7349 

We are a sales-focused marketing firm specializing in alternative investments.

Generate Sales Activity Through Marketing

Nothing happens until something is sold.

We have a track record of marketing that helps drive sales. Our marketing serves as the backbone of sales. Our work makes your prospects and clients take notice, ask questions and listen to your story.

How We Can Help Your Firm

Marketing
Strategy

Sales
Enablement

Marketing
Infrastructure

Project
Planning

Digital
Marketing

Content Writing
& Distribution

Print & Digital
Design

Web
Development

Grow Your Business with Intent

Focus on Marketing that Matters

Digital marketing. Social media. Web design. Content creation. Email marketing. Video. Direct mail. Infographics. Collateral. Webinars. Events. The proliferation of marketing tactics can be overwhelming. And not all marketing is for every firm. We help you focus on the marketing that will grow your business with intent: marketing to create sales activity, not just marketing because you should.

Marketing Tips Videos for Asset Managers

We’re sharing quick marketing tips geared toward the alternative investments industry on YouTube. Follow us to stay on top of marketing trends and generate new ideas to support capital raising.

Latest Videos
1
Staying Ahead of the Marketing Curve with Marketing Intent
Staying Ahead of the Marketing Curve with Marketing Intent
03:34
2
A Lean Budget Doesn’t Mean No Budget
A Lean Budget Doesn’t Mean No Budget
02:09
3
A Love for Effective Marketing
A Love for Effective Marketing
02:21
4
Unveiling Your Firm&#039s Story
Unveiling Your Firm's Story
01:57
5
Strengthening Your Marketing Foundation
Strengthening Your Marketing Foundation
02:59
6
Humanizing Your Sales Team
Humanizing Your Sales Team
03:20
7
Overcoming the Hesitation to Use an External Marketing Resource
Overcoming the Hesitation to Use an External Marketing Resource
03:09
8
Beyond Thought Leadership: Differentiating Your Firm with Practice Management
Beyond Thought Leadership: Differentiating Your Firm with Practice Management
02:44
9
Finding Fulfillment in My Career: Why I Love What I Do
Finding Fulfillment in My Career: Why I Love What I Do
02:17
10
How to Laser Focus Your Conference Presentations
How to Laser Focus Your Conference Presentations
03:07

Our Story

Understanding the Industry

Alise and I worked in marketing together for almost a decade at a commercial real estate asset management firm in Denver. Our marketing team was small. We had to become master project managers as we helped define the marketing approach for our firm to raise more than $8B of capital for its investment products.

Our team could have used some marketing support as we waded through a sea of regular offering materials updates while also developing content to advance our firm as a thought leader. Even for two “figure-it-out” types like me and Alise, there was often a need for more marketing support.

But we never found a solid source. No one understood our market, our products, and how to speak to our target audiences.

The lack of solid marketing sources for our industry inspired me to create a solution. Marketing Intent was born in early 2020 to provide the financial services industry with quality, sales-focused marketing that balances the analytical with the creative.

We understand the lingo, the industry, the requirements, and why a marketing piece might require a foot of disclosures. Our experience in the industry is what makes it possible for us to help our clients produce and distribute marketing that generates sales activity.

As Marketing Intent grew, I knew exactly who to contact to build the team. Alise joined in October 2021 as VP, Client Success — just in time to bring on significant new clients and develop and manage their marketing programs. Our marketing journey continues together!

Cherie Fournier, CEO & Founder
Alise Lucero, VP of Client Success

Firms We've Helped

Insights

Step into the dynamic world of alternative investments marketing, where innovation meets opportunity.

Discover latest trends and marketing tips uniquely curated for asset managers working to engage financial advisors.

Uncover the Secrets to Winning Over Advisors

Wondering how to help your firm and offerings stand out positively? Our insights can help. Subscribe now and receive a copy of our report, “How Advisors Evaluate Sponsors on Marketing and Communications.” This report will help you learn what advisors look for when choosing alternative investment partners.

Don't miss out, sign up today.

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Email Address

Uncover the Secrets to Winning Over Advisors

Wondering how to help your firm and offerings stand out positively? Our insights can help. Subscribe now and receive a copy of our report, “How Advisors Evaluate Sponsors on Marketing and Communications.” This report will help you learn what advisors look for when choosing alternative investment partners.

Don't miss out, sign up today.

* indicates required
Email Address