
The Long Game Marketing Strategy
In the alternative investments industry, marketing is often misunderstood. Many firms expect immediate results from their marketing efforts—an email campaign that instantly floods the pipeline, a social media post that goes viral overnight, or a webinar that immediately brings in investors. However, the reality is quite different. Marketing is a long game, one that requires consistency, patience, and a well-thought-out strategy. This is where Marketing Intent can help, ensuring that your firm stays visible and relevant over time to attract and engage the right investors.