When was the last time you considered adding video to your marketing plan? Maybe it’s been on your to-do list, but it keeps getting pushed to the back burner.
Video is no longer optional. In fact, it should be a central piece of your marketing plan. Let’s explore why it’s time to stop putting off video and to start prioritizing it as a key part of your marketing strategy.
Humanizing Your Brand with Video Content
At Marketing Intent, we regularly use video in our LinkedIn posts — and there’s a reason for that. Video is one of the most engaging formats available. With video, you can bring a human element to your brand, making your firm feel more relatable and approachable to potential advisors and investors.
People want to do business with those they trust. Video allows you to show your personality, passion, and expertise in a way that text-based content just can’t. Using the medium of video to show your audience a more human side of your brand helps you build valuable trust — even if your video is simply explaining a new investment opportunity or sharing the benefits of alternative investments.
And the best part? It’s efficient for both you and your audience. Videos allow you to communicate complex ideas quickly. A minute-and-a-half video can convey as much information as a lengthy email. For some in your audience, a short video will be easier to digest and pique their interest more naturally, leading them to want to learn more about your offerings.
Creating and Sharing Videos Anywhere, Anytime
The misconception that creating quality video content requires expensive, high-tech equipment is outdated. In fact, creating video content has never been easier — or more affordable.
Today, you can shoot high-quality videos on your smartphone or laptop from virtually anywhere. Whether you’re in your office, traveling, or even working from an Airbnb while on vacation, you can easily produce video content that looks professional and polished.
The flexibility of video production means that creating content doesn’t have to be a major project. You don’t need to hire a production crew or invest in expensive editing software.
In fact, a simpler approach to video production is preferable. A simple, authentic video can often be the most effective in making a connection with your audience. Try using video to share updates, answer frequently asked questions, or dive into trending topics quickly and with minimal effort.
The Power of Video in Your Marketing Mix
Incorporating video into your marketing mix doesn’t mean abandoning your other marketing efforts. Emails, blog posts, and white papers still have their place. Think of video as the thing that helps tie everything together.
Videos can serve as an introduction to longer-form content, helping draw your audience in and encouraging them to explore more in-depth resources on your website or social channels.
Videos can also be embedded into your email content to provide your audience with something engaging and surprising to explore next; the same strategy can work for blog posts.
Because videos are so easy to share, your message can reach a wider audience. When you embed videos into emails, share them to social media, and incorporate them into your website, the shareability of your video multiplies your impact.
Video and Sales: The Connection
Here’s the bottom line: video drives engagement, and engagement drives sales.
By incorporating video into your marketing strategy, you’re creating more touchpoints with your audience. Each of these touchpoints brings you closer to initiating meaningful sales conversations. Whether you’re sharing the benefits of your latest fund or explaining the tax advantages of alternative investments, video helps get that conversation started.
In the world of alternative investments, where relationships and trust are crucial, video allows you to stand out from the crowd and create a personal connection with potential advisors and investors.
Don’t let video be an afterthought — make it an integral part of your strategy and see how it transforms your marketing efforts.
Partner with Marketing Intent to Elevate Your Marketing
With our deep expertise in the alternative investment space, we know how to craft marketing strategies that resonate with financial advisors and investors alike. We live by the mantra, “nothing happens until something is sold,” and our approach reflects that. Every piece of marketing we create — from videos to collateral — is designed to support your sales efforts.
By partnering with us, you gain access to a team that understands the complexities of the alternative investment industry and knows how to position your firm for success.
