Gated content is a thing of the past. The newer trend in marketing? Zero-click content. It provides a better experience for your audience and builds trust in your brand. Read on to learn more about taking the leap into offering zero-click content.
How can wholesalers create a follow-up email in a way that they captivate and connect with their audience? Video emails! Read more about how to keep your conversations going.
Very few marketing firms truly understand alternative investments – the ins, the outs, the regulations, the different audiences. This can lead to genuine disappointment in finding the right marketing partner. However, alternative investments is exactly where Marketing Intent shines. We have deep experience in financial services marketing and specifically alternative investments to help you raise capital for your offerings. Read more about how Marketing Intent is the perfect match for asset managers.
A clear and concise website isn’t a “nice to have” for asset managers, it’s an absolute necessity. To be able to engage advisors and easily answer their questions about your product, you need to take them on a clear path through your website that’s both engaging and easy-to-navigate. Read more for tips about how you can make your website more efficient and engaging for your site visitors.
Having open lines of communication between the sales team and the marketing team sounds logical enough – but how often do the actual people doing the work talk to each other on a regular basis? Read more about creating a feedback loop so that your teams can connect and begin bringing capital in the door.
Is your firm easy or hard for advisors to work with? Making your firm “advisor-friendly” builds trust and makes for a positive experience interacting with your product. This article explores tips on how you can improve the advisor experience.
Your brand is so much more than just a logo. It’s your firm’s personality, its voice and it can convey the perceived quality of your offering. So, what does your brand say? How do you come across to advisors? Read more about the importance of branding and what your brand may be saying to advisors and investors.
Asset Managers, is your fact sheet cram-packed or clearly organized? Read this article for tips on what to highlight on your fact sheet in copy and how to use visuals to clearly communicate your offering and engage advisors.
It’s important to be on trend with your marketing materials so that your readers find you relevant, engaging and thoughtfully organized. But what exactly is “on trend” in marketing materials and what’s “out” right now? Read on for some helpful tips to help you stay current in the marketplace.
One-hit wonders exist in the music industry and also in financial services. But why would an advisor allocate part of a client’s portfolio in your product and nothing beyond? One and done. In this article we talk about how to convert a one-hit wonder into a loyal producer for your firm.
Discover latest trends and marketing tips uniquely curated for asset managers working to engage financial advisors.
Wondering how to help your firm and offerings stand out positively? Our insights can help. Subscribe now and receive a copy of our report, “How Advisors Evaluate Sponsors on Marketing and Communications.” This report will help you learn what advisors look for when choosing alternative investment partners.
