Have you seen that meme where it says, “You’re not my friend if I’m not tweeting you, Instagram messaging you and texting you all at the same time, but about different things?”
Let’s discuss how this concept can apply to your business successfully.
Using LinkedIn, Website and Emails Together
We often see asset managers create a report or a paper and just post it on their website for financial advisors to find. They think that’s enough to distribute their content and they don’t email it out as well. And if they do email it, they often don’t also promote the content on social. We know there are times you can’t share certain types of content on social, but when you can, you should.
Getting Information in Different Ways
All advisors you’re targeting are not reading their email, and all are not visiting your website. They are interacting with your firm in different ways, seeing different messaging and building their knowledge base about who you are and what you do.
So, make it easy for them. It’s very likely advisors aren’t seeking you out. You need to show up where your target audience is and demonstrate thought leadership. Educate them. Help them solve client problems. And don’t worry about repeating content. People need to see/read messages multiple times for them to sink in.
Getting more views of your content creates more interactions which drives conversations.
Take your content, repurpose it, put it out across all possible mediums – and help drive advisor engagement and capital raising.