When most people think of marketing, they think of the creativity that goes into copywriting design and web development. But we all know without a solid strategy for execution, that creativity doesn’t go very far.
In this article, we’ll discuss three ways to improve your marketing execution through project management, technology know-how, and procedures.
Let’s start with project management. Most marketing projects are more in depth than they might seem on the surface, with many moving parts. At Marketing Intent, we use Trello to manage our projects as well as our clients’ projects. Trello is a simple and versatile project management software that we use for anything from managing an event to launching a fund. Trello allows us to keep all project details and deadlines in one place so we can keep tabs on how deliverables are moving forward. There are many choices in project management software today. Pick one that is simple, fits your needs – and most importantly – that you will use consistently.
A software tool is only as good as how you use it. So, it’s important to have somebody on your marketing team who is comfortable with technology – and not just on the project management side of the equation. In today’s world of digital marketing, marketers are using numerous types of technologies to do their jobs. Sometimes 10 or 12 different programs. It’s important to have somebody who is comfortable and willing to learn and maximize these technologies.
But keep in mind that you don’t have to use every available function of a technology. The goal is to use technology to increase your efficiency. Not to get overwhelmed by its features or go so far into functionality that you take time away from core marketing tasks, or the technology becomes so complicated that you don’t use it.
That takes us to our next point. And this one may be foreign to many people thinking about marketing. Procedures. I like to think of procedures as being kind to my future self.
Oftentimes in marketing, there are projects that need to be done once a month or quarter. Instead of trying to remember what you did last time or re-learning the process every time you’re working on that project, take time to create procedures for the project. Next time you do that project, refer to your document and you’ll save time and brain power…and your future self will thank you!
To recap, we’ve talked about improving your marketing efficiencies with project management, the use of technology and procedures. These are strategies we use every day at Marketing Intent to manage our own projects, as well as our clients.
At Marketing Intent, we implement smart technology, project management platforms and helpful procedures to assist clients with their marketing initiatives.
If you’d like help becoming more efficient in your marketing, reach out to us, we’d be glad to help.