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"Who's Who Live" with Karl Eckerle

Personal branding and image expert, Karyl Eckerle talks live with Cherie Fournier, Founder and CEO of Marketing Intent about how personal image branding has solidified her credibility as a leading professional in financial services marketing.
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Keys to Successful Dine-Arounds 

Do dine-arounds actually work? The answer can be a resounding yes, but only if they’re executed thoughtfully and strategically. Here are some key details to consider to ensure your dine-arounds are effective and worthwhile.

Alternative Investment Conferences in 2025: Maximizing impact with Strategic Planning

As we head into the fourth quarter of 2024, it’s the perfect time to start preparing for the busy conference season of 2025. Often, conferences can sneak up on us, leaving us scrambling to get our logo, presentation, and session titles ready at the last minute. However, with strategic planning and early preparation, you can maximize the impact of your conference participation and help ensure that your investment yields the returns you expect. 

Quality Over Quantity: The Key to Effective Marketing 

The marketing landscape is evolving rapidly, and the mantra “quality over quantity” has never been more relevant. With the rise of personalized marketing and the need for more meaningful interactions, focusing on quality is essential to creating memorable messaging that keeps people coming back. Here’s why prioritizing quality in your marketing efforts can make a significant difference.

Turning Marketing Insights Into Action 

Investing time and energy in your marketing efforts is crucial, but do you know if they are truly effective? To ensure you’re maximizing your marketing insights and turning them into actionable strategies, there are key steps you need to take. Here’s how to transform your marketing insights into impactful actions that support capital raising.

Maintaining Strong Relationships with Advisors: A Key to Capital Raising Success 

“Set it in and forget it” isn’t a business strategy, especially when it comes to financial advisors offering your investment products. Many firms make the mistake of engaging an advisor initially, only to let communication dwindle once the first sale is made. It’s crucial to maintain relationships with advisors who have taken the time to learn about your investment offerings and guide their clients through the subscription process. Nurturing these relationships can lead to repeat investments and a more robust advisor network.

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Keys to Successful Dine-Arounds 

Do dine-arounds actually work? The answer can be a resounding yes, but only if they’re executed thoughtfully and strategically. Here are some key details to consider to ensure your dine-arounds are effective and worthwhile.

Alternative Investment Conferences in 2025: Maximizing impact with Strategic Planning

As we head into the fourth quarter of 2024, it’s the perfect time to start preparing for the busy conference season of 2025. Often, conferences can sneak up on us, leaving us scrambling to get our logo, presentation, and session titles ready at the last minute. However, with strategic planning and early preparation, you can maximize the impact of your conference participation and help ensure that your investment yields the returns you expect. 

Quality Over Quantity: The Key to Effective Marketing 

The marketing landscape is evolving rapidly, and the mantra “quality over quantity” has never been more relevant. With the rise of personalized marketing and the need for more meaningful interactions, focusing on quality is essential to creating memorable messaging that keeps people coming back. Here’s why prioritizing quality in your marketing efforts can make a significant difference.

Uncover the Secrets to Winning Over Advisors

Wondering how to help your firm and offerings stand out positively? Our insights can help. Subscribe now and receive a copy of our report, “How Advisors Evaluate Sponsors on Marketing and Communications.” This report will help you learn what advisors look for when choosing alternative investment partners.

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