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"Who's Who Live" with Karl Eckerle

Personal branding and image expert, Karyl Eckerle talks live with Cherie Fournier, Founder and CEO of Marketing Intent about how personal image branding has solidified her credibility as a leading professional in financial services marketing.
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The Power of Email in a Down Market

Asset Managers, when the going gets tough, are you ghosting advisors? The best asset managers connect with advisors throughout market ups and downs. Read more about how tactics like email can help keep the lines of communication open.

Utilizing All Marketing Platforms

Utilizing an omnichannel approach to your marketing strategy is necessary for reaching your target audience at various touchpoints and getting your messages to sink in with advisors. Read more for tips on tapping into all of your marketing platforms to reach the right people at the right time.

Marketing That Helps Bring Capital in the Door

Is your marketing helping to bring capital in the door? Or are you doing it just for the sake of marketing? Sync your marketing with the sales effort. Read on for tips on how to make that happen.

The Power of the Pivot

Being flexible in today’s market is critical to success. Is your team ready to change direction abruptly if necessary? Read this article for tips on ensuring your team is prepared to pivot.

Financial Advisor sharing charts

What’s Your Story

A challenge asset managers face is how to simplify their offering story for their audience. In this article, we provide some helpful tips for boiling a complicated offering story down to basics to help engage financial advisors.

Don’t Be Held Hostage by PowerPoint

PowerPoint can be a pain. But when used correctly, it can be…well…a powerful tool to help tell your story. Read this article for more insights about harnessing the “power” of PowerPoint.

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The Power of Email in a Down Market

Asset Managers, when the going gets tough, are you ghosting advisors? The best asset managers connect with advisors throughout market ups and downs. Read more about how tactics like email can help keep the lines of communication open.

Utilizing All Marketing Platforms

Utilizing an omnichannel approach to your marketing strategy is necessary for reaching your target audience at various touchpoints and getting your messages to sink in with advisors. Read more for tips on tapping into all of your marketing platforms to reach the right people at the right time.

Marketing That Helps Bring Capital in the Door

Is your marketing helping to bring capital in the door? Or are you doing it just for the sake of marketing? Sync your marketing with the sales effort. Read on for tips on how to make that happen.

The Power of the Pivot

Being flexible in today’s market is critical to success. Is your team ready to change direction abruptly if necessary? Read this article for tips on ensuring your team is prepared to pivot.