We’ve recently received some sales emails with subject lines like, “I know there’s a fine line between being persistent and being a pest,” or “Perhaps the timing is off,” or our personal favorite, “Quick Question.” Emails like this highlight a key fact about the companies sending them – they are letting their salespeople down. As marketers, our toolbox is teeming with resources to ensure our salespeople never have to resort to such tactics. Let’s delve into what you can do as a marketer so your sales team doesn’t have to write emails like the ones we received.  

In the competitive landscape of alternative investments, are you marketing to all advisors with a one-size-fits-all approach? If yes, it’s time to rethink your strategy. Read on to learn how you can better tailor marketing to meet advisors’ needs.