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"Who's Who Live" with Karl Eckerle

Personal branding and image expert, Karyl Eckerle talks live with Cherie Fournier, Founder and CEO of Marketing Intent about how personal image branding has solidified her credibility as a leading professional in financial services marketing.
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Leveraging LinkedIn for Sales Success 

April 26, 2024

When raising capital for alternative investments, building and maintaining relationships with advisors is highly important. Yet, many sales teams find themselves hesitating to fully embrace LinkedIn, often citing compliance concerns as a major roadblock. However, LinkedIn offers opportunities for connection and interaction. This post explores practical strategies for sales teams at alternative investment firms to utilize LinkedIn effectively, ensuring compliance while forging meaningful connections.

Humanizing Your Sales Team 

April 19, 2024

Is your sales team merely a faceless entity behind emails and phone calls? In the world of alternative investments, establishing personal connections with advisors is paramount to raising capital for your products. Let’s explore some innovative strategies for showcasing your wholesalers and humanizing your sales efforts.

Staying Ahead of the Marketing Curve 

April 12, 2024

In the fast-paced world of marketing, staying at the forefront of innovation is key to success. At Marketing Intent, we’re often asked if we’re aware of the latest and greatest marketing products and tools. The answer? A resounding YES. Today, we’re excited to share how we leverage our network and expertise to stay ahead of the curve and help our clients thrive in the alternative investment industry.

A Lean Budget Doesn’t Mean No Budget 

March 29, 2024

In the ever-evolving landscape of marketing, it’s essential to recognize that having a lean budget doesn’t equate to having no budget at all. Instead, it’s about leveraging creativity and resourcefulness to maximize the impact of the resources available to you. As we navigate through 2024, where many of us in the marketing world are facing constraints, let’s explore some cost-effective strategies tailored specifically for alternative investment firms.

Why Writing Matters in Alternative Investments 

March 22, 2024

We often get the question from potential clients – do you write? The answer is yes, and not only do we write, we see writing and messaging serving as the basis of our marketing strategies and campaigns. Read on to learn how we support alternative investment capital raising efforts with solid writing work.

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Leveraging LinkedIn for Sales Success 

April 26, 2024

When raising capital for alternative investments, building and maintaining relationships with advisors is highly important. Yet, many sales teams find themselves hesitating to fully embrace LinkedIn, often citing compliance concerns as a major roadblock. However, LinkedIn offers opportunities for connection and interaction. This post explores practical strategies for sales teams at alternative investment firms to utilize LinkedIn effectively, ensuring compliance while forging meaningful connections.

Humanizing Your Sales Team 

April 19, 2024

Is your sales team merely a faceless entity behind emails and phone calls? In the world of alternative investments, establishing personal connections with advisors is paramount to raising capital for your products. Let’s explore some innovative strategies for showcasing your wholesalers and humanizing your sales efforts.

Staying Ahead of the Marketing Curve 

April 12, 2024

In the fast-paced world of marketing, staying at the forefront of innovation is key to success. At Marketing Intent, we’re often asked if we’re aware of the latest and greatest marketing products and tools. The answer? A resounding YES. Today, we’re excited to share how we leverage our network and expertise to stay ahead of the curve and help our clients thrive in the alternative investment industry.

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