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Make Marketing Technology Your Friend:  Simplifying Marketing for Alternative Investment Firms 

Technology can be intimidating, especially for alternative investment asset managers. The constant evolution of new programs and the complexities of implementation can make anyone want to bury their head in the sand. However, in today’s digital age, technology is not the enemy—it’s your friend. It can streamline your operations, save time, and elevate your marketing efforts. In this article, we’ll explore the benefits of embracing technology to make marketing easier. 

Creating a Support System 

Technology, when harnessed correctly, serves as a valuable support system for your business. It can handle the repetitive, time-consuming tasks, allowing you to focus on strategic endeavors that require your expertise. Let’s delve into how technology can simplify your marketing efforts: 

  • HeyOrca – The LinkedIn Powerhouse: One example of technology that can work in your favor is HeyOrca, a social media management program we’ve successfully implemented for ourselves as well as our clients. With HeyOrca, we’ve made managing LinkedIn posts a breeze. We plan our posts, schedule them in advance, and sit back as they automatically publish on the specified dates. No more logging in daily to post updates—everything is set up and runs smoothly, giving us more time to concentrate on critical tasks. 
  • Email Automation – Personalized Outreach at Scale: Email marketing automation is another game-changer. We’ve set up automated email campaigns for our clients that take financial advisors on carefully crafted journeys. The best part? Financial advisors receive personalized emails at regular intervals without realizing they aren’t personally crafted every time. This automation ensures consistent touchpoints and keeps you at the forefront of financial advisors’ minds, building trust and making them aware that you’re a consistent communicator. 

Exploring Endless Possibilities 

These are just a couple of examples, but the world of technology offers countless tools and solutions to simplify your operations and enhance your marketing efforts. However, the key lies in implementing the right technologies and strategies tailored to your specific needs. 

How Marketing Intent Can Help 

At Marketing Intent, we understand that technology can be daunting. That’s why we’re here to help you navigate the world of digital solutions. Here’s how we can assist: 

  • Technology Implementation: We can serve as a consultant in the process of selecting and implementing the right technologies for your business. Whether it’s email automation, social media management, or another digital marketing tool, we’ll ask questions to help ensure you select a high-quality technology solution for your firm. 
  • Maximize Technology Use: Our team will work closely with you to develop personalized marketing strategies that leverage technology effectively. We’ll identify the approaches that align with your goals and target audience. 

Don’t let the fear of technology hold you back.

Embrace it, harness its power, and watch as it simplifies your marketing efforts, freeing up your time to focus on what truly matters. If you’re ready to make technology your friend and explore the endless possibilities it offers, reach out to Marketing Intent. We’re here to help you explore the technology tools and maximize their use. Let’s meet and discuss technology-driven marketing strategies. 


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