In the ever-evolving landscape of alternative investments, staying ahead of the curve means not just keeping up with industry trends, but also leveraging the right tools to connect with potential advisors and investors. LinkedIn offers unparalleled opportunities to build relationships, showcase expertise, and drive sales, making it vital to have a solid LinkedIn strategy.
An effective LinkedIn strategy can involve frequent posting and many interactions, but it doesn’t have to. We’re here to guide you though some strategies to get you started, for light, heavy, and medium use of LinkedIn to attract prospects.
Light Usage – Building a Consistent Presence
Light usage involves ensuring that both your firm and its key individuals are consistently active on LinkedIn. This doesn’t mean you need to post daily, but having a steady stream of updates is crucial. Consistency is more important than volume on LinkedIn.
Potential clients will often check your company’s LinkedIn page to gauge its legitimacy. They’ll look at your activity, your team, and the size of your firm. A consistent and professional social media presence reassures them that your firm is credible and engaged in the industry.
Try combining posts on personal pages with posts to the company page. When individuals at your firm share their insights, experiences, and achievements, it resonates more deeply with their network. These personal touches humanize your brand and build trust with your audience.
Medium Usage – Enhancing Connections and Engagement
Mid-level usage includes interacting with your connections, identifying potential prospects, and starting conversations that can lead to deeper relationships. You can even share your personal opinions and insights, or let a bit more of your company culture shine through.
For firms offering alternative investments, LinkedIn is an excellent platform to connect with financial advisors, RIAs, and other key decision-makers. By regularly engaging with their posts, commenting on their updates, and sharing relevant content, you stay top of mind and build a rapport that goes beyond surface-level interactions.
Heavy Usage – Maximizing Potential with Sales Navigator
Heavy usage involves integrating tools like Sales Navigator into your LinkedIn strategy to fully harness the potential of LinkedIn. Sales Navigator is a paid add-on that offers advanced features designed to help you dig deeper into your prospects and identify new opportunities.
At Marketing Intent, we use Sales Navigator to gain a better understanding of our prospects. This tool allows us to see who the decision-makers are within a firm, discover lookalike audiences, and even identify firms or advisors we hadn’t previously considered as prospects. The insights gained from Sales Navigator can be a game-changer, allowing you to tailor your outreach more precisely and effectively.
One of the standout features of Sales Navigator is the ability to set up alerts for specific leads or firms. This provides a perfect opportunity for your sales team to engage with leads directly by commenting on their posts or mentioning their insights in a follow-up call. These interactions show that you’re paying attention and that you value their perspective, further strengthening your relationship.
We Help Our Clients Stand Out on LinkedIn
Navigating the complexities of LinkedIn strategy can be challenging, and you don’t have to do it alone. Our team can help you brainstorm ideas, develop a LinkedIn strategy that aligns with your goals, and even manage your LinkedIn activity to ensure you’re getting the most out of the platform.
