Sales Support Archives • Page 2 of 2 • Marketing Intent

Beyond Thought Leadership: Differentiating Your Firm with Practice Management

In the world of alternative investments, establishing your firm as a thought leader is undoubtedly valuable. Thought leadership helps you build credibility and trust among potential investors and advisors. However, in an environment saturated with asset managers and funds, is thought leadership alone enough to set your firm apart? In this article, we’ll explore additional strategies that can help differentiate your firm through the use of practice management content.

Marketing That Helps Bring Capital in the Door

Is your marketing helping to bring capital in the door? Or are you doing it just for the sake of marketing? Sync your marketing with the sales effort. Read on for tips on how to make that happen.

Marketing & Sales Alignment Better Supports Capital Raising

Having open lines of communication between the sales team and the marketing team sounds logical enough – but how often do the actual people doing the work talk to each other on a regular basis? Read more about creating a feedback loop so that your teams can connect and begin bringing capital in the door.

Is Marketing Ready for a Hybrid Sales Model?

As the pandemic continues so will virtual sales, with many firms planning to adopt a hybrid sales model even when our lives return to normal. Which means marketing has to change too. Learn about marketing’s role in the hybrid sales process and how it can differentiate your firm.

Marketing & Sales Alignment: Small Adjustments for Optimal Capital Raising

Making small changes to how sales and marketing are aligned and focused can make a big difference. It doesn’t take a major overhaul or expensive software to sync the teams up. Here are three adjustments you can make for better alignment.

Nothing Happens Until Something is Sold: Marketing’s New Role in the Sales Process

Alternative investment product sponsors deeply understand the truth of “nothing happens until something is sold” as they rebuild their selling groups and base of advisors with each new offering. By taking on a new role in the sales process, marketing can help strengthen advisor relationships and contribute to capital raising efforts.

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Category: Sales Support

Beyond Thought Leadership: Differentiating Your Firm with Practice Management

Marketing That Helps Bring Capital in the Door

Marketing & Sales Alignment Better Supports Capital Raising

Is Marketing Ready for a Hybrid Sales Model?

Marketing & Sales Alignment: Small Adjustments for Optimal Capital Raising

Nothing Happens Until Something is Sold: Marketing’s New Role in the Sales Process

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