When it comes to alternative investments, size doesn’t matter — not in the way you might think. Whether you’re a boutique firm or a large organization with billions in assets under management, the right marketing strategy can elevate your brand, draw attention to your offerings, and empower financial advisors to confidently present your solutions to their clients. 

Here’s why thoughtful, intentional marketing is the great equalizer for alternative investment firms.

As a new alternative investment sponsor, launching a fund can be both exciting and challenging. You want to stand out, capture attention, and effectively communicate the value of your offering to financial advisors and investors. But where do you start?

At Marketing Intent, we embrace the challenge of launching a fund. For fund launches, we create a comprehensive set of essential tools that will help you successfully bring your fund to market. Internally, we like to call this the “fund launch playbook.”