Offering Materials Archives • Marketing Intent

Strategic Marketing Planning for Your Next Fund Launch

Launching a new fund in the alternative investment space is an exciting venture, but it can quickly become overwhelming without a solid marketing strategy in place. Often, firms rush to market without the necessary marketing groundwork, leading to a host of challenges that could have been avoided. Here’s a closer look at why comprehensive marketing planning is crucial and how it can dramatically improve your fund’s launch and ongoing success.

Why Custom Marketing Matters: Beyond the Template

When marketing alternative investments, standing out from the crowd is not just about having good marketing materials. It’s about having marketing materials that tell your unique story in a compelling way. At Marketing Intent, we often encounter clients who wonder if quick, template-based solutions can suffice for their marketing needs. Our answer? No. Here’s why customized marketing materials are crucial and how we approach the creation of bespoke content that truly reflects the uniqueness of each client.

Creating a Powerful Fact Sheet

Asset Managers, is your fact sheet cram-packed or clearly organized? Read this article for tips on what to highlight on your fact sheet in copy and how to use visuals to clearly communicate your offering and engage advisors.

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Category: Offering Materials

Strategic Marketing Planning for Your Next Fund Launch

Why Custom Marketing Matters: Beyond the Template

Creating a Powerful Fact Sheet

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