Copywriting Archives • Marketing Intent

Rethinking Your Marketing Focus: It’s About Your Audience, Not Just Your Firm

Is your marketing all about your firm? It shouldn’t be. We’ve noticed lately that marketing isn’t focused on the target audience, but rather on the firm creating it. It’s critical for marketing efforts to resonate deeply with financial advisors and investors, addressing their specific needs and concerns rather than merely showcasing the alts sponsor. Read on to learn how to get the “you” into your marketing to better engage with your audience.

Why Writing Matters in Alternative Investments

We often get the question from potential clients – do you write? The answer is yes, and not only do we write, we see writing and messaging serving as the basis of our marketing strategies and campaigns. Read on to learn how we support alternative investment capital raising efforts with solid writing work.

One Email, One Story, One Topic

One email, one story, one topic. Let me break this down for you. Most asset managers use email quite a bit and we’re proponents for it, because we see it working effectively. But there are some keys to it that are very important to hone. Attention spans are limited. So make sure your emails focus on one story and one topic.

info@marketingintent.com | 303.912.7349 |

Category: Copywriting

Rethinking Your Marketing Focus: It’s About Your Audience, Not Just Your Firm

Why Writing Matters in Alternative Investments

One Email, One Story, One Topic

Let's start your marketing with intent.

Subscribe to Our Weekly Insights for Asset Managers

© Marketing Intent. All Rights Reserved.

Privacy Policy | Terms of Use

Uncover the Secrets to Winning Over Advisors

Don't miss out, sign up today.