The Wrong Marketing Firm Can Cost Alternative Investment Sponsors

Choosing the wrong marketing firm – especially one that doesn’t have experience in the alternative investments space – can be a costly mistake.

Without a deep understanding of the industry, they won’t be able to craft messaging that resonates with financial advisors and investors or develop strategies that effectively help your sales team raise capital.

Generic, cookie-cutter marketing approaches may work for other industries, but they fall flat when it comes to alternative investments.

The Right Marketing for Alternative Investment Sponsors

Marketing for alternative investments requires a nuanced understanding of the space, the ability to communicate complex financial products, and the skills to engage sophisticated advisors and investors.

At Marketing Intent, we specialize in helping alternative investment sponsors stand out. Our deep industry knowledge allows us to craft strategies that drive real results and help your sales team raise capital.

We want to help you implement a marketing strategy that will support your sales team in bringing capital in the door.

Our approach is customizable. We can collaborate with your in-house marketing team, take on a single smaller project, or create a comprehensive plan for all your marketing. We adapt our marketing to our clients’ needs.

In a 15-minute exploratory call, we’ll discuss how Marketing Intent can collaborate with your team to support your capital-raising efforts.

What Goes Into Our Marketing

  • 40+ collective years of marketing to financial advisors
  • 30+ collective years of experience in alternative investment marketing
  • Broad experience with alts asset classes and product structures
  • Experience in supporting $8B capital raise across multiple products as employees at Dividend Capital/Black Creek Group
  • Management previously Series 7 securities licensed
  • Team network of marketing professionals with specialized knowledge
  • Project management expertise

We're ready to help. Schedule your meeting below.

Alternative Investment Sponsors Trusting Us with Their Marketing

What’s It Like to Work with Us?

Uncover the Secrets to Winning Over Advisors

Wondering how to help your firm and offerings stand out positively? Our insights can help. Subscribe now and receive a copy of our report, “How Advisors Evaluate Sponsors on Marketing and Communications.” This report will help you learn what advisors look for when choosing alternative investment partners.

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