Is the idea of using social media daunting to you? Many social media marketing beginners feel overwhelmed when they first consider diving into social media platforms like LinkedIn. We remember when we started using social media actively – it was nerve wracking. Today, we’ll share three tips to help you get started with social media and how to utilize it to its fullest potential.
1. Determine How Often You Want to Post
The first tip is to think about how often you want to post on social media.
Consider your starting point:
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- Are you ready to launch a big social campaign?
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- Do you prefer to start small and see where it goes?
Setting a posting frequency helps you stay consistent and ensures your audience knows when to expect new content from you. Whether it’s daily, weekly, or bi-weekly, choose a schedule that you can maintain without feeling overwhelmed.
2. Boil Down Your Topics
The next step is to identify your content topics. These topics don’t have to be groundbreaking. Instead, focus on utilizing the content you already have and know works well. Here’s how to get started:
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- Use Existing Content: Repurpose content from client conversations, webinars, or your website. This method saves time and leverages material that has already proven effective – and is compliance approved.
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- Break It Down: Convert your content into smaller, digestible chunks. This makes it easier for your audience to consume and keeps them engaged. For example, transform a detailed report into a series of short posts.
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- Plan Based on Frequency: Align your content plan with your posting schedule. If you decide to post twice a week, outline topics for each post in advance.
By boiling down your topics, you can maintain a steady flow of content without constantly searching for new ideas. This approach ensures that your posts are relevant and valuable to your audience.
3. Consider Third-Party Help
Sometimes, managing social media can be overwhelming, and that’s where third-party assistance comes in handy. For us, partnering with a firm like The Image Impact Group has been incredibly valuable. Here’s how they help us:
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- Content Creation: They assist in recording videos and transcribing them so we can convert them into articles for LinkedIn and blog posts. This allows us to repurpose our video content efficiently.
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- Posting and Development: They handle the development and posting of our LinkedIn articles and posts, ensuring we stay visible to clients and prospects – and freeing up our time to dedicate to our clients.
Using a third party to help manage your social media can take a significant load off your shoulders. It allows you to focus on the core aspects of your business while ensuring your social media presence remains active and engaging.
Benefits of Third-Party Assistance
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- Expertise: Third-party firms bring expertise and experience to your social media strategy, often providing insights and techniques you may not have considered.
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- Consistency: They help maintain a consistent posting schedule, which is crucial for building and retaining your audience.
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- Efficiency: Outsourcing the technical and repetitive tasks associated with social media management allows you to focus on creating quality content.
Final Thoughts
Starting with social media doesn’t have to be intimidating. By determining your posting frequency, boiling down your topics, and considering third-party help, social media marketing beginners can create an effective social media strategy that enhances your visibility and engagement.
Remember, the key to success on social media is not just frequent posting but posting valuable and relevant content that resonates with your audience. If you need help with your social strategy and outreach, reach out to us today. We’re here to help you navigate the complexities of social media and make the most of this powerful tool.
