“Set it in and forget it” isn’t a business strategy, especially when it comes to financial advisors offering your investment products. Many firms make the mistake of engaging an advisor initially, only to let communication dwindle once the first sale is made. It’s crucial to maintain relationships with advisors who have taken the time to learn about your investment offerings and guide their clients through the subscription process. Nurturing these relationships can lead to repeat investments, a more robust advisor network, and capital raising success.
A Simple Thank You Goes a Long Way
When an advisor starts selling your investment products and integrating them into their clients’ portfolios, a simple thank you can make a significant impact. Acknowledging their efforts and providing them with essential information, such as where to find ongoing performance data on your website or through email updates, helps keep them informed and engaged. This enables advisors to continually update their clients and fosters a sense of partnership.
Keep the Lines of Communication Open
Maintaining open lines of communication is vital. If an advisor has offered your product once but hasn’t again in 30 or 60 days, it’s an opportune time to reach out. An email or sales call can help you understand if the advisor has any questions, faced objections from clients, or is struggling to convey your investment story. This proactive approach can uncover issues and provide an opportunity to offer support, reinforcing the relationship.
Offer Exclusive Access and Information
Providing advisors who have offered your investment products with exclusive access and information can further strengthen your relationship. This might include access to your management team for direct meetings, or special webinars tailored for advisors who have sold your product. These sessions can offer updates, new sales strategies, and a sense of exclusivity that makes advisors feel valued and connected to your company.
Build Loyalty with Personalized Support
If you’re seeking to build more loyalty among advisors, consider reaching out to Marketing Intent for a brainstorming session. We’re here to help you develop strategies to enhance your advisor relationships and ensure they feel supported and appreciated. Maintaining strong relationships with advisors not only benefits them but also contributes to the sustained growth and success of your capital raising efforts.
