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Case Study

THE TRUE LIFE COMPANIES

The True Life Companies (TTLC) is a real estate firm in Denver that started raising capital through broker/dealers and RIAs in late 2020. TTLC engaged Marketing Intent mid-2021 to help them improve content. After seeing the impact of one brochure, TTLC broadened their scope of work with Marketing Intent. We serve as their capital markets marketing arm while their internal resources focus on the real estate side of their business.

MARKETING CHALLENGE

TTLC was new to raising capital through broker/dealers and RIAs. As the firm was experiencing exceptional growth, TTLC found the amount and level of content they were producing needed to increase, but they did not have the internal resources with the bandwidth or experience to engage advisors.

SOLUTION

We developed a content plan for TTLC as well as improved the infrastructure to distribute content. We also translated their complex investment strategy into easily understandable concepts and highlighted the competitive advantages.

IMPACT

The content and consistency of the marketing we’ve produced for TTLC has helped increase sales conversations as well as increase attendance for webinars and due diligence events. More advisors are engaging with TTLC content digitally. We’ve increased social media followers/engagement and improved email open and click-through rates to 50%+ and 5%+, respectively – well above industry standards of 20% and 1%.

INCREASED ATTENDANCE
FOR EVENTS

INCREASED
SOCIAL MEDIA
FOLLOWING

50%

Email Open Rate

5%

email click-through rate

“I have been working with Cherie Fournier and her team at Marketing Intent since July of 2021. In a short span of time, Cherie became familiar with our platform and began making adjustments and improvements not only in our frequency of communication, but in our format and content. Marketing Intent jumped in where needed and their flexibility and creativity were felt immediately. They are knowledgeable, talented, very organized and an integral part of our team today.”

Cynthia Keller

VP, CORPORATE COMMUNICATIONS, TTLC

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